Case Study: Meteor
The brief
Bring Meteors ATL campaign ‘Merry Hintmas’ to life online, engage the target audience and drive purchase consideration over the Christmas period.
The idea
"Drop the hint"
We enabled Meteor to be the facilitators of Christmas online hinting.
The target audience could send a personalised Christmas gift hint to a friend. Once viewed by the recipient we dropped a cookie on their device and use personalised retargeting display ads to continuously drop the hint.
