Case Study: UCD
The brief
Capture and convey the impact of research, scholarship and innovation within UCD and also encourage visitors to connect by contacting their researchers and explore partnerships.
The idea
“Expertise worth sharing” A concept that conveys the impact of UCD’s research, scholarship and innovation. The idea was required to work as a through the line campaign, with the main deliverable being a microsite,
and if required press, tv, radio and social media.
