The Brief 2018
Create a brand name and logo to define the business culture within one of the world's largest media and creative agencies.
DENTSU
"Innovating the way brands are built"
IS GREAT, BUT………….
IT’S INTANGIBLE
IT’S ONLY A CLAIM
IT’S HARD TO COMMUNICATE INTERNALLY OR EXTERNALLY
PEOPLE
Dentsu bring the right people skills and talent together for our clients, seamlessly accessed via any of our opcos – purpose-built for our clients to succeed in today's complicated ecosystem
PRODUCTS
In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions
PROCESS
Fundamentally changing how we work and thinking beyond media to solve client's problems
HOW DO WE DEFINE THIS, WHAT’S OUR CULTURE, AND HOW DO WE MAKE IT MEANINGFUL?
The Solution
A simply, meaningful, memorable brand name & logo that defines the business culture internally and externally. BIG ideas travel and it was great to see this approach implemented by other global brands.
A piece of work I created back in 2018 for Dentsu Ireland AKA DAN. Great to see the naming convention is still strong and that other global brands implemented the same approach.
